Situation Working with up-and-coming driver Brandon Jones since he began racing late models has proven to be a very calculated and meticulous process. With a strong focus on building his brand identity in the right ways at the right times, it has been a strategic process of introducing him to the motorsports fan base through intentional moves related to media coverage and exposure opportunities. Challenge Building a brand identity that is both genuine to who Brandon Jones i

On October 13, 2004, Jimmy Weller sustained what should have been a career-ending injury while competing in a United States Auto Club Sprint Car race at The Dirt Track at Charlotte Motor Speedway. After his car hit a rut, Weller’s car flipped caught the catch fence and left the 18-year-old dangling lifelessly in the cockpit. The accident left Weller with a five-percent chance to live through the night. He not only made it the night but went on to make a full recovery and even

Competing in his first full-time season of NASCAR competition, 2012 was an interesting year for Cale Gale. After making a splash in NASCAR’s top-three divisions in the late 2000’s, Gale had stepped away from the driver’s seat before coming back into the spotlight following a nearly four-year hiatus. In March of that season, Gale embarked on a trip to his hometown for Mobile, Ala., for the inaugural ARCA Racing Series event at Mobile International Speedway. The event had two p